A TXT record, as the abbreviation suggests, is a record, that keeps information in human-readable form and not code. It could be created for a domain address or a subdomain for a variety of purposes. Search engines, for instance, have different ways of making sure you're the owner of a certain domain and one of them is actually by creating a TXT record with specific text that they provide and that you should use as the record value. The exact same verification method is employed by some analytics platforms that monitor the traffic to your web sites as well. Of course, in this case the content of the record will be read by a robot, but it'll still be in human-readable form. A TXT record is also used if you enable the so-called SPF protection for your e-mails in order to prevent them from being forged. In such a case, the record contains info showing that a given electronic message is sent from a trusted and authorized mail server. You can use a TXT record for any type of other information as well, such as your business details, as an example.